Aims
- Analysis of the marketing potential of the planned recreational and sports facility
- Development of a strategy for commercialization of the facility
Tasks
- Analysis of competition – i.e., similar facilities both in Poland and abroad and their offer targeting individual clients and sports organizations
- Desk research on the interest in sports, especially winter sports in Poland and Europe
- CATI survey on the recognizability and brand image of Polana Jakuszycka
- Analysis of the winter sports sponsorship market in Europe
Effects
- Providing information on the current image and development potential
of Polana Jakuszycka - Recommendations on the strategy
of commercialization of the facility
and cooperation with sponsors - Inventory of sponsorship benefits for potential sponsors and the creation
of sponsorship packages together with
their valuation
