AIMS
- Advising on the commercialization of the City Stadium in Białystok
- Determining the potential interest in the opportunities that the stadium could offer to business and individual clitents
- Establishment of customer-acceptable price thresholds for each element of the stadium's offer
TASKS
- Comprehensive market analysis that identifies potential sources of revenue for the stadium; a strategy suggestion and
an action plan for the commercialization and preparation of the initial offer of the Stadium services - Quantitative survey using the CATI method on a sample of 1,000 potential individual clients of the stadium and 500 potential business clients
- Analysis of competition in terms of the product and service prices
EFFECTS
- Recommendations regarding the commercialization of the stadium
- Valuing the stadium's offer in a way that attracts customers and generates profits
