AIMS
- Identification of the motivation for the use of the VIP hospitality offer (hotels on-the-spot) atevents taking place at the largest multifunctional facilities in Poland
- Examination of the satisfaction with VIP Hospitality at the National Stadium as against the competition
- Determination of the main factors that have an impact on the satisfaction with using the VIP Hospitality loyalty offer
- Indication of the optimal form of VIP Hospitality offer at the National Stadium as a combination of price factors and offer features
TASKS
- CATI and CAWI research on a combined sample of 120 representatives of leading Polish companies responsible for making decisions regarding boxes or business seating purchase
- Comparative analysis of the Polish VIP Hospitality market with foreign markets
EFFECTS
- Recommendations for the construction
of the VIP Hospitality of the National Stadium in Warsaw
