AIMS
- Analysis of the forecasted effectiveness
of a sponsorship project of the Wawel
Royal Castle by Tauron Polska Energia
TASKS
- Analysis of the potential coverage
of sponsorship in terms
of communications, sponsorship
benefits, and promotional
and media activities - Valuation of BTL and outdoor benefits
- SWOT analysis of the sponsorship project
EFFECTS
- Determination of potential marketing profits that to be generated by the sponsorship benefits that are contract deliverables
- Recommendations for brand involvement in the project
