AIMS
- Analysis of the economic impact
of the World Indoor Championship
in Athletics on the city
TASKS
- Analysis of exposure value of the city name or logo in the Polish media and during international broadcasts
- A CATI study on a group of 300 adults
in Sopot, about the awareness of the World Championship Organization
in the city, attitudes to the event,
and the impact of the events
on the behavior and opinions
of the city residents - Interviews with representatives of the largest hospitality centres in the region on the impact of events on tourism
and hospitality
EFFECTS
- Determination of the direct economic impact - the costs borne by the organizers for the benefit of the region
- Identification of indirect economic impacts – the impact on tourism and promotion of the region
- Defining the social benefits of organizing events that in the long run translate into significant economic benefits
