COMMERCIALIZATION OF THE CITY STADIUM IN BIAŁYSTOK
The aim of the project was a comprehensive market analysis in terms of the marketing potential of the stadium and the strategy development as well as the marketing plan for commercialization. The project included quantitative research on a group of potential clients, and an analysis of competition in terms of products and service prices.
Advising on the commercialization of the City Stadium in Białystok
Determining the potential interest in the opportunities that the stadium could offer to business and individual clitents
Establishment of customer-acceptable price thresholds for each element of the stadium's offer
TASKS
Comprehensive market analysis that identifies potential sources of revenue for the stadium; a strategy suggestion and an action plan for the commercialization and preparation of the initial offer of the Stadium services
Quantitative survey using the CATI method on a sample of 1,000 potential individual clients of the stadium and 500 potential business clients
Analysis of competition in terms of the product and service prices
EFFECTS
Recommendations regarding the commercialization of the stadium
Valuing the stadium's offer in a way that attracts customers and generates profits
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