Development of a collaboration model between ICE Krakow and sponsors, including the concept of the quantity of partnership packages and sponsorship benefits included in them
TASKS
Analysis of the services offered by ICE Krakow and assessment of the possibilities for expanding the offering based on the analysis of best market practices from the Polish market and selected foreign markets
Valuation of the value of benefits in the context of direct reach during events
Analysis of media outreach potential - assessment of the equivalent advertising value of the titular sponsor's exposure based on individual benefits
Development of a pricing proposal and concept for conducting the commercialization process
EFFECTS
Development of a sponsorship structure proposal for ICE Krakow and creation of sponsorship packages, including the ICE Krakow titular sponsor package
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