The implementation involved creating a cohesive strategy encompassing sponsorship programs for PGE Polska Grupa Energetyczna, preceded by an analysis and development of the company's sponsorship directions.

The aim of the project was to determine the advertising equivalent generated in the media for the PZU brand by Iga Świątek. The monitoring of sponsorship exposure underwent meticulous verification of visibility, based on which the evaluation of the marketing effects of the contract was made.

The basis for developing the report was a quantitative study conducted using the CAWI method (Computer-Assisted Web Interviewing). As a result, it was possible to determine the likelihood of purchasing products from specific brands by antagonistically oriented fan groups and draw conclusions regarding the consumer behaviors of the respondents.

Cyclical research on media exposure of sponsors of the PlusLiga, TAURON Liga, and all clubs participating in the competitions.

A project aimed at developing optimal contract terms based on an analysis of the image of Atletico de Madrid Femenino in the context of alignment with the Fagor brand, studying the club's communication reach, and evaluating the offered package.

The study involved an expanded form of monitoring advertising media with a detailed breakdown of sponsorship exposure types, indicating their percentage share of airtime, and assessing the value of each sponsorship benefit separately.

The project focused on identifying and analyzing similar companies based on selected parameters, upon which an evaluation of the club's naming rights was conducted. The estimation of the naming rights value was based on a point-based criterion and annual contract values in the sports sponsorship market.

Research project for one of the most modern sports facilities in Poland, aimed at valuing sponsorship services during events held at the Stadion Śląski. The scope of cooperation included determining the marketing value, including advertising equivalent for the project, and the media exposure of ambassadors.

The study involved analyzing the communication reach of athletes, as well as sponsorship activations involving individual athletes or sports groups. The report also includes an analysis of the athlete's image potential, media analysis, and project evaluation along with recommendations.

The study involved analyzing the opinions of the competition's fans on issues related to promotional activities, image, and fan preferences. The sample size depended on the group of Superliga fans who could participate in the study through the competition's own channels.

The analysis for CWK focused on verifying the list of benefits, developing optimal proposals for their enhancements based on market benchmarks, and appropriately valuing specific packages for the titular partner. The project included forecasting communication reach associated with the implementation of the titular partnership of the facility and indicating the market value for the package.

Analysis of the cyclical nature of the media effectiveness of several brands belonging to business partners of Industria Kielce. The media equivalent valuation is based on determining the level of brand visibility on the Internet, in the press, and on TV. Periodic reports include monthly values and summarles, individual and cumulative sponsorship effectiveness for each individual brand.

The study includes evaluating the brand image of Immergas, assessing the visibility of advertising activities, and determining the behaviors and awareness of the local community in Wrocław centered around sports to determine the effectiveness of the company's sponsorship efforts.

The research covered editorial materials related to the Polish Rowing Association, while monitoring included graphic and text exposures on the Internet, press, radio, television, and social media channels. The aim of the reporting was to compile the number of publications and advertising equivalent divided by individual media and key sources.

Comprehensive media analysis of several projects within the media partnership of the WP Group. The sponsorship effectiveness study involved monitoring editorial materials related to a given entity or initiative and identifying logos, imagery, or textual mentions of the brand under investigation.

The event's nature allows for conducting a media value analysis, which involves examining media materials to determine the effective exposure of the title sponsor.

Consulting project based on the valuation of material benefits of sponsorship for a potential title sponsor of ICE Krakow divided by years.

An advisory project for Tauron Polska Energia S.A. aiming to investigate the potential effectiveness of the Wawel Royal Castle sponsorship was developed based on an analysis of the coverage of sponsorship investment and the valuation of benefits.

The project aiming to create a corporate partnership model for the production of the film "Squadron 303" involved the evaluation of sponsorship benefits, the construction of sponsorship packages and the analysis of the film sponsorship market.

An analysis of indirect and direct benefits for the city from the World Indoor Championships involved the study of both economic and social impacts of the event on the city and the analysis of the value of the media exposure of the city of Sopot.

An advisory project for the planned investment DCS "Jakuszyce" allowed us to use our competences in the field of marketing potential identification and build strategies for the commercialization of sports facilities, based on a wide range of research and analysis.

Comprehensive assessment of the effectiveness of KGHM marketing activities during the Volleyball Men's World Championship was performed on the basis of analyses of media-wise value and the value of benefits, as well as quantitative research.

The aim of the project was a comprehensive market analysis in terms of the marketing potential of the stadium and the strategy development as well as the marketing plan for commercialization. The project included quantitative research on a group of potential clients, and an analysis of competition in terms of products and service prices.

Throughout the study, the marketing potential of the stadium and recommendations for the evaluation of sponsorship packages were determined. We worked on the project using
our experience in costing and estimating
media exposure values.