The influence of club loyalty on consumer behaviors of Lech Poznań fans
The basis for developing the report was a quantitative study conducted using the CAWI method (Computer-Assisted Web Interviewing). As a result, it was possible to determine the likelihood of purchasing products from specific brands by antagonistically oriented fan groups and draw conclusions regarding the consumer behaviors of the respondents.
Study on the impact of negative consequences of antagonisms on consumer behaviors of fans towards club sponsor's products
TASKS
Conducting a study using standardized internet interviews
Analysis of the obtained results within the given group of respondents
EFFECTS
Interpretation of indicators related to product offerings at the regional level, along with a comparison of proportions among Lech Poznań fans and fans of clubs commonly considered antagonistically oriented
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