The analysis for CWK focused on verifying the list of benefits, developing optimal proposals for their enhancements based on market benchmarks, and appropriately valuing specific packages for the titular partner. The project included forecasting communication reach associated with the implementation of the titular partnership of the facility and indicating the market value for the package.
Comprehensive assessment of the potential resulting from marketing collaboration with the Congress Centre of the Podkarpackie Voivodeship
Zadania
Development of a socio-economic analysis of the potential resulting from the location of the Congress Centre of the Podkarpackie Voivodeship
Examination of the effectiveness of the title contract between the Congress Centre of the Podkarpackie Voivodeship and G2A, in the context of the advertising equivalent generated for the sponsor
Assessment of the potential for increasing communication reach and advertising equivalent in the context of planned changes regarding the commercialization of the facility
Efekty
Preparation of a comprehensive analytical report presenting the benefits of the title sponsorship of the Congress Centre of the Podkarpackie Voivodeship
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