Alalysis of the potential and strategy of the commercialization of the Lower Silesian Sports Centre “Jakuszyce”

Aims

Analysis of the marketing potential of the planned recreational and sports facility
Development of a strategy for commercialization of the facility

Tasks

Analysis of competition – i.e., similar facilities both in Poland and abroad and their offer targeting individual clients and sports organizations
Desk research on the interest in sports, especially winter sports in Poland and Europe
CATI survey on the recognizability and brand image of Polana Jakuszycka
Analysis of the winter sports sponsorship market in Europe

Effects

Providing information on the current image and development potential
of Polana Jakuszycka
Recommendations on the strategy
of commercialization of the facility
and cooperation with sponsors
Inventory of sponsorship benefits for potential sponsors and the creation
of sponsorship packages together with
their valuation

Other realizations

Development of a sponsorship strategy for PGE Polska Grupa Energetyczna

The study of the effectiveness of sponsoring Iga Świątek

The influence of club loyalty on consumer behaviors of Lech Poznań fans

Study on the effectiveness of sponsorship by brands sponsoring the PlusLiga and TAURON Liga

Analysis of the profitability of the Atletico de Madrid Femenino - Fagor (Amica Group) offer

Study of the effectiveness of advertising media during matches of the Polish national handball team

The valuation of Naming Rights for the Legia Warsaw Basketball Club Section

Study of sponsorship effectiveness and valuation of services for the Stadion Śląski brand during events at the venue

Analysis of Enea's brand engagement potential in sponsorship of table tennis player - Natalia Partyka

Study on the fan profile and the image of the Orlen Superliga competitions

The analysis of CWK Arena's marketing potential

Study of the effectiveness of sponsorship for Industria Kielce club partners

Quantitative research for the Immergas brand in the context of partnership with WTS Sparta Wrocław

Reporting on the effectiveness of sponsoring the Polish Rowing Association by the brand Enea

Study on brand effectiveness in the context of media partnerships with Wirtualna Polska

The effectiveness of Superbet brand sponsorship during Rapid & Blitz Poland 2023

Development of a commercialization model and sponsorship packages - ICE Krakow

PROJECTION OF THE SPONSORING EFFICIENCY
OF THE WAWEL ROYAL CASTLE

SPONSORING MODEL FOR THE FILM: "SQUADRON 303"

AN ECONOMIC IMPACT OF THE WORLD INDOOR CHAMPIONSHIPS IN ATHLETICS 2014 IN SOPOT

THE EFFECTIVENESS OF SPONSORING VOLLEYBALL MEN’S WORLD CHAMPIONSHIP 2014
BY KGHM POLSKA MIEDŹ S.A.

COMMERCIALIZATION OF
THE CITY STADIUM IN BIAŁYSTOK

RESEARCH OF THE SPONSORSHIP
POTENTIAL OF PGE ARENA GDAŃSK

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Case study

Alalysis of the potential and strategy of the commercialization of the Lower Silesian Sports Centre “Jakuszyce”

Aims

Tasks

Effects

Other realizations

Development of a sponsorship strategy for PGE Polska Grupa Energetyczna

The study of the effectiveness of sponsoring Iga Świątek

The influence of club loyalty on consumer behaviors of Lech Poznań fans

Study on the effectiveness of sponsorship by brands sponsoring the PlusLiga and TAURON Liga

Analysis of the profitability of the Atletico de Madrid Femenino - Fagor (Amica Group) offer

Study of the effectiveness of advertising media during matches of the Polish national handball team

The valuation of Naming Rights for the Legia Warsaw Basketball Club Section

Study of sponsorship effectiveness and valuation of services for the Stadion Śląski brand during events at the venue

Analysis of Enea's brand engagement potential in sponsorship of table tennis player - Natalia Partyka

Study on the fan profile and the image of the Orlen Superliga competitions

The analysis of CWK Arena's marketing potential

Study of the effectiveness of sponsorship for Industria Kielce club partners

Quantitative research for the Immergas brand in the context of partnership with WTS Sparta Wrocław

Reporting on the effectiveness of sponsoring the Polish Rowing Association by the brand Enea

Study on brand effectiveness in the context of media partnerships with Wirtualna Polska

The effectiveness of Superbet brand sponsorship during Rapid & Blitz Poland 2023

Development of a commercialization model and sponsorship packages - ICE Krakow

PROJECTION OF THE SPONSORING EFFICIENCY
OF THE WAWEL ROYAL CASTLE

SPONSORING MODEL FOR THE FILM: "SQUADRON 303"

AN ECONOMIC IMPACT OF THE WORLD INDOOR CHAMPIONSHIPS IN ATHLETICS 2014 IN SOPOT

THE EFFECTIVENESS OF SPONSORING VOLLEYBALL MEN’S WORLD CHAMPIONSHIP 2014
BY KGHM POLSKA MIEDŹ S.A.

COMMERCIALIZATION OF
THE CITY STADIUM IN BIAŁYSTOK

RESEARCH OF THE SPONSORSHIP
POTENTIAL OF PGE ARENA GDAŃSK

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