Study on brand effectiveness in the context of media partnerships with Wirtualna Polska

AIMS

Comprehensive media analysis of several projects included in the media partnership of the WP Group

TASKS

Study of brand exposure, including the identification of textual mentions, logos, and imagery of Wirtualna Polska in editorial materials
Monitoring transmissions from events covered by the partnership

EFFECTS

Determining the effectiveness of sponsorship activities in both an overall and individual project context within the media partnership of the WP Group

Other realizations

Development of a sponsorship strategy for PGE Polska Grupa Energetyczna

The study of the effectiveness of sponsoring Iga Świątek

The influence of club loyalty on consumer behaviors of Lech Poznań fans

Study on the effectiveness of sponsorship by brands sponsoring the PlusLiga and TAURON Liga

Analysis of the profitability of the Atletico de Madrid Femenino - Fagor (Amica Group) offer

Study of the effectiveness of advertising media during matches of the Polish national handball team

The valuation of Naming Rights for the Legia Warsaw Basketball Club Section

Study of sponsorship effectiveness and valuation of services for the Stadion Śląski brand during events at the venue

Analysis of Enea's brand engagement potential in sponsorship of table tennis player - Natalia Partyka

Study on the fan profile and the image of the Orlen Superliga competitions

The analysis of CWK Arena's marketing potential

Study of the effectiveness of sponsorship for Industria Kielce club partners

Quantitative research for the Immergas brand in the context of partnership with WTS Sparta Wrocław

Reporting on the effectiveness of sponsoring the Polish Rowing Association by the brand Enea

The effectiveness of Superbet brand sponsorship during Rapid & Blitz Poland 2023

Development of a commercialization model and sponsorship packages - ICE Krakow

PROJECTION OF THE SPONSORING EFFICIENCY
OF THE WAWEL ROYAL CASTLE

SPONSORING MODEL FOR THE FILM: "SQUADRON 303"

AN ECONOMIC IMPACT OF THE WORLD INDOOR CHAMPIONSHIPS IN ATHLETICS 2014 IN SOPOT

Alalysis of the potential and strategy of the commercialization of the Lower Silesian Sports Centre “Jakuszyce”

THE EFFECTIVENESS OF SPONSORING VOLLEYBALL MEN’S WORLD CHAMPIONSHIP 2014
BY KGHM POLSKA MIEDŹ S.A.

COMMERCIALIZATION OF
THE CITY STADIUM IN BIAŁYSTOK

RESEARCH OF THE SPONSORSHIP
POTENTIAL OF PGE ARENA GDAŃSK

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Case study

Study on brand effectiveness in the context of media partnerships with Wirtualna Polska

AIMS

TASKS

EFFECTS

Other realizations

Development of a sponsorship strategy for PGE Polska Grupa Energetyczna

The study of the effectiveness of sponsoring Iga Świątek

The influence of club loyalty on consumer behaviors of Lech Poznań fans

Study on the effectiveness of sponsorship by brands sponsoring the PlusLiga and TAURON Liga

Analysis of the profitability of the Atletico de Madrid Femenino - Fagor (Amica Group) offer

Study of the effectiveness of advertising media during matches of the Polish national handball team

The valuation of Naming Rights for the Legia Warsaw Basketball Club Section

Study of sponsorship effectiveness and valuation of services for the Stadion Śląski brand during events at the venue

Analysis of Enea's brand engagement potential in sponsorship of table tennis player - Natalia Partyka

Study on the fan profile and the image of the Orlen Superliga competitions

The analysis of CWK Arena's marketing potential

Study of the effectiveness of sponsorship for Industria Kielce club partners

Quantitative research for the Immergas brand in the context of partnership with WTS Sparta Wrocław

Reporting on the effectiveness of sponsoring the Polish Rowing Association by the brand Enea

The effectiveness of Superbet brand sponsorship during Rapid & Blitz Poland 2023

Development of a commercialization model and sponsorship packages - ICE Krakow

PROJECTION OF THE SPONSORING EFFICIENCY
OF THE WAWEL ROYAL CASTLE

SPONSORING MODEL FOR THE FILM: "SQUADRON 303"

AN ECONOMIC IMPACT OF THE WORLD INDOOR CHAMPIONSHIPS IN ATHLETICS 2014 IN SOPOT

Alalysis of the potential and strategy of the commercialization of the Lower Silesian Sports Centre “Jakuszyce”

THE EFFECTIVENESS OF SPONSORING VOLLEYBALL MEN’S WORLD CHAMPIONSHIP 2014
BY KGHM POLSKA MIEDŹ S.A.

COMMERCIALIZATION OF
THE CITY STADIUM IN BIAŁYSTOK

RESEARCH OF THE SPONSORSHIP
POTENTIAL OF PGE ARENA GDAŃSK

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