AN ECONOMIC IMPACT OF THE WORLD INDOOR CHAMPIONSHIPS IN ATHLETICS 2014 IN SOPOT
An analysis of indirect and direct benefits for the city from the World Indoor Championships involved the study of both economic and social impacts of the event on the city and the analysis of the value of the media exposure of the city of Sopot.
Analysis of the economic impact of the World Indoor Championship in Athletics on the city
TASKS
Analysis of exposure value of the city name or logo in the Polish media and during international broadcasts
A CATI study on a group of 300 adults in Sopot, about the awareness of the World Championship Organization in the city, attitudes to the event, and the impact of the events on the behavior and opinions of the city residents
Interviews with representatives of the largest hospitality centres in the region on the impact of events on tourism and hospitality
EFFECTS
Determination of the direct economic impact - the costs borne by the organizers for the benefit of the region
Identification of indirect economic impacts – the impact on tourism and promotion of the region
Defining the social benefits of organizing events that in the long run translate into significant economic benefits
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